To provide a bit of context for this article:
1. We've seen a big rush to apps during the last few years – yet app development hasn't become easier or cheaper.
2. We haven't solved the discoverability problem either. Apps are hard to find, hard to install, oh and easy to uninstall!
3. The biggest change during the last few years is the narrowing user experience gap between native apps and websites. Nowadays, websites and web apps can be built to work almost as smoothly as native mobile apps. I guess we said this twice...
For many, the choice of whether to pursue a mobile-optimized or mobile app will come down to content. How are people going to interact with us on mobile devices?
Google is king when it comes to search engines and analytics. Most of our early users came to our website using their smartphones. Data never lies! Of course, there is a plethora of industry reports that would just confirm what we've just said.